SEO Copywriting - Tips to Help You Write Better
You've heard the term SEO Copywriting, but you're not quite sure what the term means. Search Engine Copywriting is another term for creating content that search engines, as well as human readers, find appealing. This innovative form of web writing can be frowned upon if it's not done in the correct way. SEO Copywriting, then, is the practice of using existing text and rewriting it for other purposes. Putting it out in the simplest manner, SEO copywriting is the art of developing content that thrives on targeted keywords. Now, you can't just open your Thesaurus and find related keywords and stuff them into copy to help it rank in the search engines.
Make sure your content contains the correct keyword density or else the major search engines may consider you spammy. So when you're planning to do SEO copywriting, you should always keep in mind the density of the keywords that you use in your content. Plus, SEO copywriting is different from normal copywriting because your aim is to write for search engines as well as the human readers who are seeking unique information. This form of writing is not at all difficult, but it does require some learning. Here are some tips to get you started on your road to efficient Search Engine Copywriting.
It's very common for SEO copywriters to ignore both internal and webpage external hyperlinks. When we refer to internal hyperlinks, it's when you create links to other pages within your site that are relevant to your site's content. This will not only make navigation easier, but it will cause people to spend more my blog time on your site. You'll obviously be giving a green signal to the search engines, as they really love properly executed internal linking. You won't want to forget about the ALT tags. External links, the links that point to external sources, can help you in two ways. The first way they help is by validating you from a third party, and the second is that they give you the opportunity to link with that resource's affiliate program or you can opt for reciprocal linking. Internal links or external, search engines will always reward you as long as those links go with your content and is in sync with it.
Another SEO copywriting technique you can use that makes your information more legible is using a list or bullet points in order to break the content into smaller bits of information that compliments the layout of your webpage. This makes it easy for the reader to scroll back without having to search through lots of content. The reader can instead scan easily through the copy in order to get a quick summary out of it if they don't wish to read.
Captions are often used to describe images on a webpage, and don't really catch the reader's eye. But don't forget that Google can very well understand images and how they are used.
So it's important that you use captions and start them with your targeted keywords, as it helps Google figure out what exactly you're up to. Therefore, you'll want to focus on writing for the search engines if you wish to rank well and also gain organic traffic that converts.